MotownMotown, also known as Tamla Motown, The Motown Sound and Northern Soul, is a style of soul music popularized in the late 1960s in the United States by a roster of artists signed to Motown Records. Distinctive characteristics are the use of tambourine along with a drum kit, Rhythm and blues instrumentation, and a 'call and response' singing style originating in gospel music. \nWhile there were popular African American musicians prior to the 1960s, including Louis Armstrong, Ethel Waters, Mamie Smith, Ella Fitzgerald, Nat King Cole, and Chuck Berry, Motown was the most consistently chart-topping genre until perhaps hip hop. \nIn contrast to previous genres of black popular music, Motown soul used African American performers instead of grooming white musicians for crossover fame. \nIt was also the first genre of African American popular music to move beyond simple lyricisms into the realm of socio-political topics, allowing for a wide range of African American viewpoints to be expressed in song. The Motown Sound was also defined by the use of orchestration, string sections, charted horn sections, carefully arranged harmonies and other more refined pop music production techniques that borrowed from British Invasion styles. It was also one of the first styles of pop music of that era wherein girl groups were showcased as an act, as opposed to individual female artists. \nThe acts on the Motown label were fastidiously groomed, dressed and choreographed for live performances. Motown artists were told that their breakthrough into the white popular music market made them ambassadors for other African-American artists seeking broad market acceptance, and that they should think, act, walk and talk like royalty, so as to alter the less-than-dignified image (commonly held by white Americans in that era) of black musicians. It was popularized by Motown Records of Detroit, Michigan in the 1960s. Many of the most well known songs, such as all of the early hits for The Supremes were written by the songwriting trio Holland-Dozier-Holland.\nThe many artists of Motown Records collaborated to produce several hit songs, although the process has been described as factory-like (such as the Brill Building). In the 1960’s (from 1961 to 1971) , Motown had 110 Top 10 hits and artists such as Stevie Wonder, Diana Ross & The Supremes, The Jackson Five and Gladys Knight were all signed to Motown Records.
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