Spin (public relations)

In public relations, spin refers to putting events or other facts, especially of those with political or legal significance, into contexts favoring oneself or one's client or cause, at least in comparison to opponents. Success in this is called "spinning the story," ideally by "putting a positive spin on the story." For example, if a politician was caught swearing at his grocer, a supporter could "spin" the story into a tale of the politician "expressing outrage at the corporate middlemen marking up produce prices at the expense of our nation's farmers." Specialists either at executing spin, or especially at planning it, are often referred to as spin doctors. The techniques of spin include:\n* Selective quotation\n* Selective use of facts\n* Non-denial denial\n* Phrasing in a way that assumes unproven truths\n* Euphemisms to disguise or promote one's agenda Spin is effectively the techniques of "grey propaganda" applied to politics and PR.

See also

• :category:Spin doctors\n* Journalism\n* Public relations\n* News management\n* Media manipulation\n* Disinfopedia\n* Soundbite\n* Censorship in the United States\n* Press secretary\n* Doublespeak

External links

\n* BBC news story: "We've too many spin doctors"